How a Marketing Consultant Builds a Winning Strategy for Small Businesses

Every business starts to scale up with a winning marketing strategy. Studies suggest that 80% of businessmen feels  that having a clear marketing strategy is crucial to business growth. While, 88% of decision-makers in marketing suggests that the marketing strategy does play an important role in sales.

A winning marketing strategy wins more clients. Without a pre-designed strategy, even the best of the marketing campaigns can go unnoticed. Therefore, a focused approach will attract and engage potential clients. 

This is especially important if you just stepped into entrepreneurship. Hiring a marketing consultant will help you define goals, and understand who your audience is. When the marketing campaigns are executed with these factors in mind, the results are amazing.

Steps to a Winning Marketing Strategy

1. Audit

The marketing consultant starts by auditing the business. Understanding the ins and outs of the business is vital before the audit takes place. The business audit will identify loopholes and assess the results of the current marketing efforts. Some other things a marketing consultant will check are;

• Website performance and online presence
• Evaluate the past campaigns & metrics for customer engagement
• Executing SWOT analysis

2. Defining SMART Goals

Following that, the marketing consultant will define SMART goals (specific, measurable, achievable, relevant, and time-bound). Some examples of SMART goals are;

• Getting 40% qualified leads in 6 months
• Improving the open rates of email by 30%

3. Understanding the Target Audience

Now that a business audit has been conducted and goals are aligned, it’s time to work out who the audience is. Who are you reaching out to? Only a marketing consultant can specifically figure that out by demographics, users’ interests and behaviours. Different tools can be used to achieve the result.

4. Competitor Analysis

Even a strong marketing campaign can fail if the competitor analysis is not conducted. Understanding what makes them stand out is essential so that you can easily compete with them.

5. Brand Positioning

Now that you know what your competitors are doing, it’s time to think about how you want to perceive your brand in the mind of others. Why should the audience choose you over your competitors?

6. Opt for the Right Marketing Channels

Your brand does not need to be everywhere; it needs to be in the proper channels for the highest returns. We will place your brand on the right platform at the right time.

7. Monitoring and Optimizing

Once the campaigns are out, the marketing consultant will continuously monitor for performance. If changes are required, they will be looked after.

Why Raheel Bodla?

Hiring Raheel Bodla as your marketing consultant has many benefits. With ample experience in his hands, he combines real-world business with a results-driven approach. 

The marketing solutions offered by him are customized rather than generic. He takes time to understand the unique challenges faced by clients, building custom strategies that deliver measurable results, which helps clients attract more leads and converting them into loyal customers.

Whether you’re just starting your own business want to scale up, contacting Raheel would be the best decision because creating and implementing a market strategy needs to be done right. 

Let’s book a free discovery call and see how we can help grow your business with a customized marketing strategy.

Build something 100 people love, not something 1 million people like.

FAQs

1. What does a marketing consultant actually do?

A marketing consultant helps small business owners develop and implement marketing strategies, customized to their needs. After  conducting a business audit they will work on business goals and find the target audience before executing the marketing campaign. The goal is to scale up your business using a data-driven approach. 

2. How is a consultant’s strategy different from DIY marketing?

You should never attempt to DIY your marketing campaign. Hiring a marketing consultant is important as they use a structured process to create a winning and compelling marketing campaign. They have experience and proven framework which will yield results

3. What makes a marketing strategy “winning”?

The difference between a simple marketing strategy and a winning marketing strategy is that the latter has pre-defined goals. The campaign is executed keeping the target audience in mind using cost-effective channels. All these factors reduce the cost as the risk of marketing campaign failure is less

 

Sources

• https://www.statista.com/statistics/1487815/success-rate-data-driven-strategies-worldwide-worldwide