How to Create a Brand Voice That Truly Connects With Your Audience
What is that one thing that sets you apart from your competitors? It’s your brand voice.
In today’s crowded digital space, having a slogan, logo, and website is not enough; you need to work on creating a brand voice that resonates with your audience and clearly communicates who you are, what you do your business does, and what you offer.
You might offer the best product, yet still struggle with conversions—it all comes down to a weak and inconsistent brand voice.
Small business owners are short on resources, and the competition is quite strong. Without a clear brand voice, your cohesive story could turn into sporadic messaging. The importance of having a clear and strategized brand voice can’t be emphasized enough. A distinct voice builds trust and recognition among your audience
How to Create a Brand Voice That Connects and Converts
It’s time to partner with a marketing consultant who can reshape your brand voice so that it resonates with the audience. Or, if you want to work alone, here’s what you need to be doing:
1. Learn More About Your Audience
If the message is not delivered to the right audience, it will never resonate. No matter how strong the message is. Work on your buyer persona. Learn more about the challenges they are facing, their likes, and dislikes.
2. Describe Your Core Values
Your brand voice should reflect the core values behind your services. Make a list of three to four adjectives that describe your brand. For instance, a coffee-selling brand might use words like aromatic, earthy, soothing for their brand. It’s time to give more information about your brand so that the audience knows what to expect.
3. Audit Your Present Content
It’s time to redo your current content. Set some time aside and go through your present content to see where it’s falling short. Identify the inconsistencies, errors, and style. Adapt the content based on your current findings. The content should feel real, and the reader should feel connected. However, if you are a startup, check your competitors to get inspiration.
4. Write Clear Guidelines for Your Brand
Now that the brand voice is adjusted to match the target audience, it’s time to look out for the following:
- Tone: Conversational, Clear, Empathetic, and Assertive
- Language: Plain English, Use Active Voice and Shorter Sentences
- Consistencies: Look out for the following:
- Does the content reflect your brand personality?
- Is the tone appropriate for the platform and audience?
- Is the message clear, helpful, and honest?
- Are you addressing your audience directly?
5. Refine & Evolve
The brand voice doesn’t have to be set in stone—it evolves as you introduce new services and products.
- Make use of feedback and analytics to see what your customers demand.
- Keep adjusting and reworking your brand voice.
Partnering with a marketing consultant is helpful at this stage; it is never a waste of time.
These individuals identify when you need to revise your brand voice, for example, if you notice a sudden drop in engagement and sales.
6. Be Authentic
Lastly, make sure your brand voice reflects your true self. A genuine brand voice connects instantly. Do not chase trends unless they align with your core values. Authenticity is key to success.
Why Is a Compelling Brand Voice Important?
A strong and authentic brand voice will earn trust among your audience. It enhances recognition of your brand among the strong competition.
A strong brand also connects people because it speaks to the customer. If your brain voice is weak and inconsistent, then you are putting your customer engagement at risk.
It’s time to work on a strong and authentic brand voice, as it is the key to success.
The Key Takeaway
The first thing you should be doing is working on a brand that resonates with your audience so that it offers clarity. Learn more about your target audience, and try to build a voice that tells more about your personality, trying to stay authentic.
This way, over time, you will build a brand voice that resonates with you, building trust. You can work alone or partner with a marketing consultant; the choice is yours.
But prioritising your brand voice is the first step towards customer engagement and long-term sustainable business. Need help in reshaping your brand voice? Get started now
Your brand voice is not just what you say—it’s how you make people feel.
FAQs
1. How long does it take to develop a brand voice?
The time taken to develop a brand voice depends on factors like understanding your audience, creating content, doing research, testing, and refining. The process involves a lot of people and time if you have a large team, maybe weeks, otherwise a few months.
2. Can a brand have more than one voice?
A brand voice can vary depending on the platform you are marketing on; however, the values should remain constant. Try to evolve the brand voice according to social contexts.
3. Should small businesses hire a marketing consultant to create a brand voice?
Yes, that would be a great investment, especially for small businesses. A marketing consultant will streamline the process and align your goals and values.
Sources
- https://summit7marketing.co.za/the-importance-of-having-a-unique-brand-voice/?
