The Hidden Costs of Bad Leads in Consulting: Why Smart Lead Generation Matters

The Hidden Costs of Bad Leads in Consulting: Why Smart Lead Generation Matters Key Takeaways Bad leads cost consultants far more than lost revenue; they damage time, morale, and reputation. Smart lead generation reduces waste, improves conversions, and strengthens client trust. Measuring ROI with CAC, CPQL, and LTV helps firms understand the true value of…