The Cost of Optimizing for Clicks Instead of Conversations
Key Takeaways Clicks create activity, but conversations create revenue. Optimizing for volume often attracts the wrong prospects. High click-through rates can hide declining lead quality. Sales inefficiency is usually a marketing problem upstream. Sustainable growth requires intent-first, conversation-driven systems. Why This Conversation Matters More Than Ever In today’s digital-first growth environment, it’s never been easier […]
