The Economics of Outsourced B2B Lead Generation: Cost vs. Lifetime Value

The Economics of Outsourced B2B Lead Generation: Cost vs. Lifetime Value   Key Takeaways Outsourcing Can Reduce Acquisition Costs: Strategic lead generation partners often provide access to specialized expertise and tools at a lower cost than in-house teams. Lifetime Value Determines ROI: Focusing on high-quality leads that convert into long-term clients maximizes return on investment.…